TheNFLis heading into its influencer era. Week 1continues on Friday night as theKansas City ChiefsandLos Angeles Chargershead to Brazil to battle in the league's second annual Sao Paulo game – but it comes with a twist. The game will be streamed on YouTube. That's right.Patrick MahomesandJustin Herbertare set to lead their teams into the season on a platform that also boasts travel vlogs, recipe tutorials and hilarious meme material. It's a continuation of the NFL's expansion into new media. They've already taken advantage of streaming platforms with games on Peacock, Prime Video, Netflix, ESPN+ and more – but those games almost always came with a price. On Friday night, you can throw aside your cable package or streaming service and catch this Week 1 contest for free. Just don't be surprised if, in typical YouTube fashion, someone doesn't ask you, jokingly, to like and subscribe – or to be sure to hit the notification bell so you never miss a video. Turns out, we really are entering a brand new media world. Here's how you can watch the NFL Brazil game. Live stream:YouTube, YouTube TV TV (only in Kansas City and Los Angeles markets):KSHB 41 (KC) | NBC4 Los Angeles (LA) Date:Friday, Sept. 5 Time:7 p.m. ET (8 p.m. ET kickoff) NFL fans across the globe can catch the Chargers battle the Chiefs in Brazil on YouTube for free or with a YouTube TV subscription. Pregame coverage beings at 7 p.m. ET with kickoff slated for 8 p.m. ET. You can access the game through the YouTube app on your smart TV or mobile device. Rich Eisen will handle the play-by-playand Kurt Warner will join him in the booth to provide analysis. Stacy Dales reports from the sidelines in a traditional sense, while YouTube highlights its creators by installing Donald "Deestroying" De La Haye in the same role. Kay Adams anchors the pre- and post-game coverage on-site with former NFL MVP Cam Newton, along with appearances from other NFL players and YouTube personalities. This article originally appeared on USA TODAY:Chargers vs. Chiefs where to watch: How to stream on YouTube